7 Crucial On-Page SEO Techniques You Should Know
- 1. Meta Title
- 2. Permalink Structure
- 3. Use Table of Content
- 4. Meta Description
- 5. Use Images With Alt Text
- 6. Internal Linking
- 7. External Linking
What is On-Page SEO?
On-Page SEO is a site design improvement procedure that causes internet searcher bots to comprehend what is the issue here. By noticing your substance's quality, web index bots choose a situation for your posts/pages in SERPs (search engine result pages).
In the event that they locate your substance supportive for clients, they give a decent positioning to your pages. Be that as it may, if your substance isn't acceptable, your site won't rank anyplace.
To streamline your blog entries for better positioning, you need to zero in on two principal factors:
On-Page Optimization
Off-Page Optimization
Off-Page SEO alludes to activities taken outside of your own site, for example, backlinks. Off-Page SEO mentions to Google others' opinion on your site.
The meta title is a very important part of your content and one of the most important on-page SEO factors. Because the title is the face of your content, the more attractive your title(face) is, the more people will click on it.
This will increase the CTR of your website (the second most important factor of the CCSB formula); the higher the CTR, the higher the ranking.
Try to write an attractive title for every blog post because people will only visit your website if they find your title attractive.
You can use this Headline Analyzer tool to analyze your titles.
You should try to use the focus keyword at the beginning of your title, but if that’s not possible, at least use it in your title.
When you use focus keywords in your title, it helps search engine bots determine which specific keyword you want to rank for, and it increases the chances of your ranking.
Most importantly, keep the title length to under 75 characters.
#2 Permalink Structure
Permalink is a unique URL of posts and pages, displayed below the search results’ post title. Again, it would help if you used the focus keyword in the URL.
Also, don’t use the special characters in the URL. Always use dashes to separate the strings in your URL structure.
For Example:
There are different types of permalink formats available in WordPress, and you can choose any of them according to your requirement. I recommend using the post name format because it automatically adds the meta title in the URL.
If you want a custom permalink for your posts and pages, then you can edit the custom structure.
If I will add .html in the custom structure of permalink. Then, my all the post will look like-
https://semupdates.com/6-critical-seo-mistakes-you-shoulod-stop-making.html/
#3 Use Table of Content
To provide quality content, It becomes important to provide all the necessary information in your article. The length of the articles becomes very long, sometimes as long as 5000+ words.
Users find it difficult to navigate long articles without a table of content. A table of content makes it easy for users to navigate your long articles easier.
You can easily use a table of content in your articles by using WordPress plugins, such as:
- Easy table of contents
- LuckyWP table of contents
- Table of contents plus
You can use any of the above plugins to create a table of content for your blog posts automatically.
#4 Meta Description
You should add a relevant meta description with each blog post you publish on your site.
The meta description is one of the most important parts of our on-page SEO techniques because it improves the ranking of the site.
Whenever a user looks for any answer in search engine result pages, the first thing they notice before clicking on any URL is the meta title; if they find it attractive, they look for the meta description, and if they find both the things relevant, then they click on that URL.
If you want to increase your CTR, then write a unique and relevant meta description for each blog post. Again, it would be best if you used your focus keyword in the meta description. It is one of the ranking signals of Google.
#5 Use Images With Alt Text
Images make your content more attractive and engaging. Content with images feels more inviting to users. Imagine an article without images, boring, right.
No one will read your full article if you don’t use images in the articles. I will decrease the user-engagement of your site, and eventually, your overall ranking will decrease. But, the only use of images is not sufficient. You should add alt text in your images.
Keywords in the image title and alt title help to make your blog post more focused and targeted.
You can download and create high-quality images on Canva for free.
#6 Internal Linking
Links from one blog post to another within the same domains are called internal links. It helps search engines crawl the pages effectively.
Internal links also help to pass the links juice from one page to another.
Let’s say you have a page or page related to high-demand blog topics, and it has received five high-quality backlinks from other websites, and the post is ranking higher on Google.
Now, you want to rank your other related posts on Google, and then you can pass the link juice from your ranking post to other related posts to increase their ranking.
It is the best practice to improve the overall ranking of your website.
#7 External Linking
As you know, internal linking is beneficial for your site. Apart from internal linking, it is a great idea to link to external websites as well.
But, only do this if the information on the external websites is relevant and trusted websites.
As far as you have seen, I have linked to some external websites in this post, but I have only linked to those relevant and trustworthy websites.
Don’t send your visitors to irrelevant and spammy websites.
If you have any doubts about websites’ authority, you can use a no-follow tag; it will not pass the link juice of your website to bad and spammy sites.
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